Teenage boys are going wild this week over a more dangerous cultural low: Grand Theft Auto IV. The new video game from Rockstar Games is flying off the shelves, and all the early reviews are glowing. GamePro magazine calls it the pinnacle of interactive entertainment and game design.

Yes, young lads, you can visit strip clubs and get lap dances, pick up prostitutes, go on assassination missions and conduct gangland-style executions. The New York Times applauded the game'
s winsome procession of grifters, hustlers, drug peddlers and other gloriously unrepentant lowlifes.

WhatTheyPlay.com is a resource site for parents, and interviews with children find they like the series for its wide-open play, particularly the vicarious experience of the thug life. I'
m never going to be a car-jacking, whore-murdering gang member, said one, so I guess it'
s very interesting to see what your life could be like, if you chose that path. It'
s amazing to become so immersed in the game experience and really be able to feel like a criminal.

The violent content also attracts children as a way to vent anger or stress. One boy explained: “Last week, I missed homework and my teacher yelled at me. When I went home, I started playing [Grand Theft Auto] Vice City, and got a tank. I ran over everybody. And I smashed a lot of cars and blew them up.

There'
s something odd about our culture when we try to prevent children under 17 from seeing violent or sexually overt material in a two-hour R-rated movie, but we'
re cavalier about selling the same experience - actually, a more offensive experience since it'
s entirely non-judgmental - in an M-rated video game that will be played every night for months.

There'
s only one word to describe parents who would buy this game for their children: Disgraceful. But retailers, too, must be pressed to check ID before selling the game to children who most assuredly will seek to purchase it. Legally, stores cannot sell children pornographic magazines or handguns - but they can legally sell video games to children that contain pornographic content or that teach children how to gun down cops.

They can choose to line their pockets with the proceeds of the sale of this cultural poison to youngsters. They can join the chorus of consequential deniability, too. All they have to worry about is their conscience.

A circular for Mount Zion Restoration Ministries was headlined Come and See and had the strapline Real life testimonies from London Miracle Centre. The front cover featured pictures of three individuals, whose testimonies of miraculous and prayer-assisted healing were printed inside the circular, under the headings Miraculously Healed after Near Fatal Car Accident, Cancerous Cells Disappear After Prophetic Healing Service and Miraculously Healed of Cancer. The front cover also featured a picture of a man in a tuxedo with the caption 'Jesus Wants the Best for You in Life' Senior Pastor, Dr Abraham. The same picture appeared again inside the circular with the caption Senior Pastor: Dr Abraham Daniel-Joel. Issue

One reader challenged whether the:

1. advertiser could substantiate the claims that they had cured cancer and the serious complications suffered by the car accident victim;
2. ad was irresponsible and could discourage people from seeking essential medical treatment for serious medical conditions; and,
3. use of the term Dr misleadingly implied that Dr Abraham Daniel-Joel held a general medical qualification.
4. The ASA challenged whether the testimonials featured in the ad were genuine and could be independently verified.

ASA Assessment: Complaints Upheld

1. Upheld

We noted that the ad featured three testimonials that claimed Dr Abraham had cured cancer and serious head injuries sustained in a road accident. However, we also noted that we had not seen robust, independent evidence that demonstrated that Dr Abraham had successfully treated these conditions. We therefore concluded that on this point the ad was misleading.

2. Upheld

We noted that the ad stated ... I have seen the dead raised and I have witnessed nearly all types of healing miracles. Church ministries are like restaurants. Here ... we serve miracles. We also noted that the testimonials referred to series medical conditions, and suggested that Dr Abraham's healing abilities were responsible for curing them. Two of those testimonials also described explicit refusals to visit a GP, go to hospital or undergo emergency surgery. We therefore considered that the ad implied that Dr Abraham was able to treat serious medical conditions by healing alone, and we concluded that the ad could therefore discourage some people from seeking essential medical treatment for serious medical conditions.

3. Upheld

The ASA noted Mount Zions explanation that Abraham Daniel Joel had a PhD in Computational Fluid Dynamics. However, we considered that consumers were likely to understand the term Dr to mean that Abraham Daniel-Joel held a general medical qualification. Because we understood that was not the case we concluded that the use of the term Dr was misleading.

4. Upheld

We noted that the CAP Code required advertisers to hold signed and dated proof for any testimonial that they used, and stated that claims made in testimonials must be supported by independent evidence of their accuracy. Because we had not seen signed and dated copies of the testimonials used in the ad, or independent evidence that verified the claims made in them, we concluded that the testimonials were misleading.